Google Ads, Meta Ads & Tracking Insights
Practical guides on PPC, GA4, GTM, Meta CAPI, server-side tracking, CMS tracking and local lead generation.
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How to Track Calls, Forms, Bookings & WhatsApp Leads
How to track the four lead actions every local service website should measure: phone calls, form submissions, bookings and WhatsApp clicks, and send them to GA4, Google Ads…
Read the guide →Magento GA4 & Ads Conversion Tracking
How to set up GA4, Google Ads and Meta conversion tracking on Magento 2 / Adobe Commerce: the…
Laravel Google Ads & Meta Conversion Tracking
How to add Google Ads and Meta conversion tracking to a Laravel application: GTM in Blade, pushing dataLayer…
Wix Conversion Tracking Setup Guide
How to set up conversion tracking on Wix: Marketing Integrations for GA4, Google Ads, Meta Pixel and GTM,…
Shopify Conversion Tracking for Google Ads & Meta
How to set up Shopify conversion tracking for Google Ads and Meta: the official apps, customer events and…
WordPress Conversion Tracking Guide
How to set up conversion tracking on WordPress: installing GTM, tracking form plugins correctly, WooCommerce purchases, Google Ads…
Enhanced Conversions for Leads: Setup & Common Issues
What Google Ads enhanced conversions for leads are, how they work with hashed first-party data, how to set…
How Meta CAPI Event Deduplication Works
How Meta deduplicates events sent by both the Pixel and the Conversions API, using event_name and event_id, plus…
Meta Pixel vs Conversions API (CAPI)
Meta Pixel vs Conversions API: what each one does, why browser-only tracking misses conversions, and why most advertisers…
Stape.io Setup for Server-Side GTM
Step-by-step outline of setting up server-side Google Tag Manager on Stape.io: creating the container, custom domain, sending GA4…
What Is Server-Side Tracking?
What server-side tracking is, how a server-side GTM container works, the benefits and limits, and when a local…
How to Build a dataLayer for a Custom Website
A developer-friendly guide to building a dataLayer for a custom website: what to push, naming, when to fire…
GA4 + GTM Setup for Lead Generation Websites
How to set up GA4 with Google Tag Manager for a lead generation website: the Google tag, key…
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