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Meta Ads pricing

Meta Ads Management Pricing

Clear Facebook & Instagram management plans for local lead generation.

Top Rated Plus Upwork5 years experience★★★★★ 5-star ratedLevel 1 Fiverr

Trusted for Google Ads, Meta Ads & advanced conversion tracking

Hira, Google Ads, Meta Ads and conversion tracking specialist at Hira Ads Pro
Meta AdsFrom $199per monthFacebook3 plansper channelInstagramSave $200–$300per monthMessengerCustom quoteon request
Hira Google Ads, Meta Ads & Tracking Specialist
Top Rated Plus
100%Job Success100+Clients servedLevel 1on Fiverr

Trusted by businesses I’ve worked with

Client video review
5.0/5Patrick W.

Don’t just take my word for it, hear it from a client

  • Clear plan from day oneAn audit first, then a setup you can understand.
  • Tracking you can trustEvery lead counted once, in GA4, Google Ads and Meta.
  • Straight, quick answersSimple updates on what changed and why.
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More client reviews

★★★★★Meta Conversions API
“Great seller! The Facebook Conversion API was set up perfectly with accurate tracking and smooth integration. Communication was clear, and the work was delivered on time. Highly recommended for reliable and professional service.”
MmatthewtaylFiverr · United StatesFiverr
★★★★★Local service Google Ads
“Hira did an excellent job managing our Google Ads for our local service business. She improved our lead quality, reduced wasted spend, and kept us updated throughout the project. Professional, knowledgeable, and easy to work with. Highly recommended!”
NnazitasFiverr · United StatesFiverr
★★★★★Lead form tracking
“Excellent work setting up and fixing our Google Ads lead form tracking. The tracking was checked carefully, the issues were resolved, and now we can measure leads properly. Very professional, reliable, and knowledgeable in Google Ads conversion tracking. Highly recommended.”
AaakilislamFiverr · United StatesFiverr
★★★★★Google Ads setup · Real estate
“Hira set up my Google Ads account for real estate perfectly. She was honest, clear, and trustworthy. I started getting quality leads fast. A true expert.”
MSMD Sohag B.Upwork · Sep 2025Upwork
★★★★★Campaign optimization
“It’s been great working with Hira. She went above and beyond. Will definitely work with her again. Highly recommended 🏅”
OKOday K.Upwork · Apr 2026Upwork
★★★★★Conversion tracking
“Very professional Google Ads Conversion Tracking setup. Everything is now tracking correctly and I can see accurate leads and conversions. Fast delivery and great communication. Highly recommended 👍”
JjollipaytFiverr · United StatesFiverr
★★★★★Google Ads management
“Phenomenal and one of the best Upwork hires I have had yet, outstanding knowledge and support, I would highly recommend!”
UCUpwork clientUpwork · Jan 2026Upwork
★★★★★Local service Google Ads
“Great work on our Google Ads campaign for a local service business! Professional setup, strong keywords, and effective ad copy that generates real leads. Smooth communication and excellent attention to detail. Highly recommended!”
JjeremycantoFiverr · United StatesFiverr
★★★★★Google Ads audit
“Hira did a very detailed and honest Google Ads audit that clearly showed where money was being wasted. She identified tracking gaps, keyword issues, and weak campaign structure …”
UCUpwork clientUpwork · Jan 2026Upwork
★★★★★Lead form & call tracking
“Great lead form and call tracking setup. It helped us easily track leads and improve conversions. Very useful and accurate. Highly recommended!”
Aasadasad560Fiverr · United StatesFiverr
★★★★★Google Ads setup
“Hira did an excellent job with Google Ads setup and optimization. The campaigns were professionally managed, well-targeted, and delivered great results. Very responsive and knowledgeable.”
Jjonyll123Fiverr · United StatesFiverr
★★★★★Conversion tracking fix
“Excellent experience working with her. She quickly identified and fixed our Google Ads conversion tracking issues with great accuracy. …”
MSMD Sakhawat H.Upwork · Jan 2026Upwork
★★★★★Google Ads specialist
“Yeah, Hira is Excellent. Her work gives value for money. She will tell you what to do and what not to do based on her experiences. I highly recommend her.”
UCUpwork clientUpwork · Dec 2025Upwork
★★★★★GA4 setup
“Hira is knowledgeable and very professional. She understood my requirements, set up GA4 tracking without any issues, and provided full support. I’m very satisfied with her work and will surely work with her again.”
Jjainsd3Fiverr · United StatesFiverr
★★★★★Google Ads management
“We work together on different things I’d never use anybody else I trust her totally”
Kkarlfreeman642Fiverr · Thailand · Repeat clientFiverr
★★★★★Shopify GA4 + GTM
“Excellent work on our Shopify tracking! Hira set up GA4 + GTM perfectly, fixed data layer issues, and our purchase events are now 100% accurate. …”
UCUpwork clientUpwork · Aug 2025Upwork
★★★★★Google Ads campaign
“Hira and her team member got the job done. He proved to be very knowledgeable and resolved our issue promptly. Honest people! I would use them again.”
SMSolomon M.Upwork · Sep 2025Upwork
★★★★★Tracking audit & fix
“Great experience! The freelancer quickly audited and fixed my conversion tracking issues. Communication was smooth, and everything works perfectly now. Highly recommended!”
JjackmoonyFiverr · United StatesFiverr
★★★★★Online marketing
“Another successful contract with Hira, she exceeds expectations and always goes above and beyond! I am blessed to have found her.”
UCUpwork clientUpwork · Jul 2026Upwork
★★★★★E-commerce tracking
“Great experience with Hira on e-commerce tracking. Everything was set up accurately, and tracking is working perfectly. Highly recommended!”
JjazcjklopiFiverr · United StatesFiverr
★★★★★Google Ads optimization
“repaired and optimized my google ads campaign, good work”
CSChristoph S.Upwork · Nov 2025Upwork
Limited Time OfferSpecial discounted pricing for new clients
BasicMeta Ads

Best for businesses launching or fixing a Meta lead campaign

$399$199/moSave $200
  • 1 Meta campaign setup
  • Audience & competitor research
  • 2 ad sets / audience tests
  • Ad copy + creative direction
  • Meta Pixel setup + basic lead event tracking
  • Up to $3,000/mo ad spend
  • 10 days FREE management after launch
Most popular
StandardMeta Ads

Best for growing local service businesses

$599$349/moSave $250
  • Up to 2 active campaigns
  • Audience + competitor + offer research
  • Creative & copy testing
  • Lead form / website conversion setup
  • Meta Pixel + CAPI setup
  • Retargeting campaign setup
  • Up to $10,000/mo ad spend
  • Bi-weekly optimization + monthly report
PremiumMeta Ads

Best for multi-location, higher-spend or aggressive lead generation

$799$499/moSave $300
  • Multi-campaign Meta Ads management
  • Advanced audience segmentation
  • Ongoing creative / copy testing plan
  • Meta Pixel + CAPI + event deduplication QA
  • Retargeting + warm audience funnel
  • Lead quality optimization
  • Higher-complexity / larger ad spend management
  • Weekly optimization + priority support

Ad spend is paid directly to Meta and is not part of the management fee.

Not sure which plan fits? Get a Free Audit →
How the work is done

Research, tracking and creative in every plan

Research & strategy

Audience, Competitor & Offer Research

Who to reach in your service area, what competitors are running, which offer to lead with, and how campaigns are structured around it.

Tracking

Pixel, CAPI & Lead Tracking

Browser and server events, event setup, Conversions API and deduplication QA where the website supports it.

Creative optimization

Creative & Copy Testing

Structured tests of hooks, headlines, images, videos and lead-form messaging to find what brings better leads.

Real account results

Meta Ads results from client accounts

Full, unedited screenshots from Meta Ads Manager accounts I manage. Only client website names and contact details are blurred. Tap a screenshot to see it larger.

Mineral rights · Meta Ads

Last 14 days

Lead generation and engagement campaigns for a U.S. mineral rights company, targeting property and mineral owners in North Dakota: audience research, campaign structure, instant lead forms, creative strategy, budget allocation and A/B testing.

  • 322Form leads
  • $12.73Avg. cost / lead
  • 2,380Instagram profile visits
  • 1,300Follows or likes

Electronics recycling · B2B & B2C

Last 7 days

B2B and B2C campaigns for an electronics recycling company: campaign strategy, audience targeting, creative direction, messaging campaigns, lead forms and budget optimization.

  • 86Messaging conversations
  • $0.67Best cost / conversation
  • 9Form leads
  • $0.33Cost / lead

Results depend on the market, budget and starting point of each account.

Trust

Marketplace-Proven Meta Ads Support

Upwork Top Rated Plus100% Job Success100+ Clients ServedFiverr Level 1
FAQ

Meta Ads pricing & management FAQs

How much does Meta Ads management cost?

Meta Ads management starts at $199/month in the current pricing structure, with Standard and Premium plans for larger or more complex campaigns.

Is Facebook and Instagram ad spend included in the fee?

No. The management fee is separate from the amount you pay Meta for advertising.

What research do you do before launching Meta Ads?

Research can include the target audience, local service area, competitors, offers, messaging angles and the conversion path before campaign structure is finalized.

Do you create the ad copy and creative strategy?

Yes. The service can include ad-copy development, creative direction and structured testing of hooks, messages and formats. Final creative production depends on the selected plan and available assets.

Do you set up Meta Pixel and Conversions API?

Yes. Tracking can include Meta Pixel, standard/custom events and Conversions API where the website and technical setup support it.

Can you run Facebook lead forms instead of website campaigns?

Yes. Instant Forms can be used when they fit the lead-generation strategy, and form questions can be structured to improve lead quality.

Do you set up retargeting campaigns?

Yes. Standard and Premium plans can include retargeting for website visitors, engaged audiences and other eligible warm audiences.

How do you improve Meta lead quality?

Lead quality is improved through audience testing, offer/message refinement, form qualification, conversion tracking, creative testing and feedback from actual sales outcomes.

How often do you optimize Meta campaigns?

Optimization frequency depends on the plan and data volume. It can include audience, budget, placement, creative, copy and conversion-quality review.

Which Meta Ads plan is best for my business?

Basic fits simpler launches, Standard fits growing local-service campaigns with tracking and retargeting, and Premium fits multi-campaign or higher-complexity accounts.

Next step

Not sure which Meta Ads plan fits?

Request a free audit or strategy call before ordering.