Server-Side
Server-Side Guides
Practical guides on Server-Side for local service businesses.
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Server-Side
What Is Server-Side Tracking?
What server-side tracking is, how a server-side GTM container works, the benefits and limits, and when a local…
Server-Side
Stape.io Setup for Server-Side GTM
Step-by-step outline of setting up server-side Google Tag Manager on Stape.io: creating the container, custom domain, sending GA4…
Server-Side
Meta Pixel vs Conversions API (CAPI)
Meta Pixel vs Conversions API: what each one does, why browser-only tracking misses conversions, and why most advertisers…
Server-Side
How Meta CAPI Event Deduplication Works
How Meta deduplicates events sent by both the Pixel and the Conversions API, using event_name and event_id, plus…
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