Analytics
Google Analytics 4 (GA4) Setup & Web Analytics
GA4 configuration, key events, traffic analysis, attribution checks and lead/ecommerce measurement.
Conversion Tracking & Web Analytics
Top Rated Plus Upwork5 years experience★★★★★ 5-star rated
Level 1 Fiverr
Running ads or managing a website but still can’t trust your conversion data?
Conversion tracking and web analytics are not limited to service businesses. I can implement tracking for lead generation, ecommerce, SaaS, B2B, professional services and custom website environments.
Top Rated Plus Upwork5 years experience★★★★★ 5-star ratedLevel 1 FiverrTrusted for Google Ads, Meta Ads & advanced conversion tracking
GA4Key eventsfiringTag ManagerCAPIdeduplicatedGoogle AdssGTMserver-sideMeta AdsdataLayercustom events
Hira Google Ads, Meta Ads & Tracking Specialist
Top Rated Plus100%Job Success100+Clients servedLevel 1on Fiverr
Trusted by businesses I’ve worked with
Client video review
5.0/5Patrick W.
Don’t just take my word for it, hear it from a client
- Clear plan from day oneAn audit first, then a setup you can understand.
- Tracking you can trustEvery lead counted once, in GA4, Google Ads and Meta.
- Straight, quick answersSimple updates on what changed and why.
More client reviews
★★★★★Lead form tracking
“Excellent work setting up and fixing our Google Ads lead form tracking. The tracking was checked carefully, the issues were resolved, and now we can measure leads properly. Very professional, reliable, and knowledgeable in Google Ads conversion tracking. Highly recommended.”
AaakilislamFiverr · United States
★★★★★Conversion tracking
“Very professional Google Ads Conversion Tracking setup. Everything is now tracking correctly and I can see accurate leads and conversions. Fast delivery and great communication. Highly recommended 👍”
JjollipaytFiverr · United States
★★★★★Lead form & call tracking
“Great lead form and call tracking setup. It helped us easily track leads and improve conversions. Very useful and accurate. Highly recommended!”
Aasadasad560Fiverr · United States
★★★★★Conversion tracking fix
“Excellent experience working with her. She quickly identified and fixed our Google Ads conversion tracking issues with great accuracy. …”
MSMD Sakhawat H.Upwork · Jan 2026
★★★★★GA4 setup
“Hira is knowledgeable and very professional. She understood my requirements, set up GA4 tracking without any issues, and provided full support. I’m very satisfied with her work and will surely work with her again.”
Jjainsd3Fiverr · United States
★★★★★Shopify GA4 + GTM
“Excellent work on our Shopify tracking! Hira set up GA4 + GTM perfectly, fixed data layer issues, and our purchase events are now 100% accurate. …”
UCUpwork clientUpwork · Aug 2025
★★★★★Tracking audit & fix
“Great experience! The freelancer quickly audited and fixed my conversion tracking issues. Communication was smooth, and everything works perfectly now. Highly recommended!”
JjackmoonyFiverr · United States
★★★★★E-commerce tracking
“Great experience with Hira on e-commerce tracking. Everything was set up accurately, and tracking is working perfectly. Highly recommended!”
JjazcjklopiFiverr · United States
★★★★★Local service Google Ads
“Hira did an excellent job managing our Google Ads for our local service business. She improved our lead quality, reduced wasted spend, and kept us updated throughout the project. Professional, knowledgeable, and easy to work with. Highly recommended!”
NnazitasFiverr · United States
★★★★★Google Ads setup · Real estate
“Hira set up my Google Ads account for real estate perfectly. She was honest, clear, and trustworthy. I started getting quality leads fast. A true expert.”
MSMD Sohag B.Upwork · Sep 2025
★★★★★Campaign optimization
“It’s been great working with Hira. She went above and beyond. Will definitely work with her again. Highly recommended 🏅”
OKOday K.Upwork · Apr 2026
★★★★★Google Ads management
“Phenomenal and one of the best Upwork hires I have had yet, outstanding knowledge and support, I would highly recommend!”
UCUpwork clientUpwork · Jan 2026
★★★★★Local service Google Ads
“Great work on our Google Ads campaign for a local service business! Professional setup, strong keywords, and effective ad copy that generates real leads. Smooth communication and excellent attention to detail. Highly recommended!”
JjeremycantoFiverr · United States
★★★★★Meta Conversions API
“Great seller! The Facebook Conversion API was set up perfectly with accurate tracking and smooth integration. Communication was clear, and the work was delivered on time. Highly recommended for reliable and professional service.”
MmatthewtaylFiverr · United States
★★★★★Google Ads audit
“Hira did a very detailed and honest Google Ads audit that clearly showed where money was being wasted. She identified tracking gaps, keyword issues, and weak campaign structure …”
UCUpwork clientUpwork · Jan 2026
★★★★★Google Ads setup
“Hira did an excellent job with Google Ads setup and optimization. The campaigns were professionally managed, well-targeted, and delivered great results. Very responsive and knowledgeable.”
Jjonyll123Fiverr · United States
★★★★★Google Ads specialist
“Yeah, Hira is Excellent. Her work gives value for money. She will tell you what to do and what not to do based on her experiences. I highly recommend her.”
UCUpwork clientUpwork · Dec 2025
★★★★★Google Ads management
“We work together on different things I’d never use anybody else I trust her totally”
Kkarlfreeman642Fiverr · Thailand · Repeat client
★★★★★Google Ads campaign
“Hira and her team member got the job done. He proved to be very knowledgeable and resolved our issue promptly. Honest people! I would use them again.”
SMSolomon M.Upwork · Sep 2025
★★★★★Online marketing
“Another successful contract with Hira, she exceeds expectations and always goes above and beyond! I am blessed to have found her.”
UCUpwork clientUpwork · Jul 2026
★★★★★Google Ads optimization
“repaired and optimized my google ads campaign, good work”
CSChristoph S.Upwork · Nov 2025
Live demo · Tracking
Every visitor action, recorded as it happens
This live feed shows the events your website sends to GA4, Google Ads and Meta. Clear data like this is what lets the ad platforms bring you better leads.
- 1page_view and scrollWhat visitors look at and how far they read.
- 2click_cta and form_startWho is showing real buying intent.
- 3generate_leadThe lead itself, with an event ID so it is never counted twice.
Example preview
Where your budget leaks
Why your numbers don’t match reality
If GA4, Google Ads and Meta all show different numbers, data is leaking at one of these four points. Tap one to see the fix.
Leak 1 · On your website
Leads that are never tracked
What you notice
Form submits, phone clicks, WhatsApp chats and bookings happen on your site, but nothing records them.
The usual mistake
Track page views only and guess the rest.
How I fix it
A clear event map (form_submit, phone_click, generate_lead, booking) sent to GA4, Google Ads and Meta.
ResultEvery lead shows up in your reports
Think this is your leak?Get a Free Tracking Audit →
1 / 5
Leak 2 · Tag Manager
Every lead counted twice
What you notice
Old tags, plugins and thank-you page reloads fire the same conversion again and again.
The usual mistake
Add another tag on top of the old ones.
How I fix it
A cleaned-up GTM container with one source of truth and event IDs that deduplicate across platforms.
ResultNumbers you can trust
Think this is your leak?Get a Free Tracking Audit →
2 / 5
Leak 3 · The browser
Data lost to ad blockers and iOS
What you notice
Ad blockers and Safari’s privacy rules remove cookies and block tags, so platforms under-count conversions.
The usual mistake
Accept the gaps as “normal”.
How I fix it
Server-side GTM, Enhanced Conversions and Meta Conversions API, set up and tested on your domain.
ResultFar fewer conversions go missing
Think this is your leak?Get a Free Tracking Audit →
3 / 5
Leak 4 · Your CRM & sales
Leads with no link to sales
What you notice
The ad platforms never learn which leads became paying customers, so they keep finding more of the wrong ones.
The usual mistake
Optimise for form fills only.
How I fix it
Offline conversion imports or CRM webhooks that send booked jobs and sales back to the ad platforms.
ResultAds learn from real revenue
Think this is your leak?Get a Free Tracking Audit →
4 / 5
Goal
What changes when every leak is fixed
When all four leaks are closed, the same budget brings more of the right customers, and you can see exactly which ads bring them in.
- Leak 1 fixed · On your websiteEvery lead shows up in your reports
- Leak 2 fixed · Tag ManagerNumbers you can trust
- Leak 3 fixed · The browserFar fewer conversions go missing
- Leak 4 fixed · Your CRM & salesAds learn from real revenue
The goalData you trust
Want to find your leaks?Get a Free Tracking Audit →
5 / 5
Value
Know exactly which marketing activities generate real results
Build a measurement system that connects website actions, ad platforms and qualified lead outcomes so campaign decisions are based on reliable data.
What I set up
Tracking services, end to end
From GA4 and GTM to Meta CAPI, server-side tracking and CRM imports: every piece of the measurement setup, built and tested.
Tag Management
Google Tag Manager (GTM) Setup
Web container, tags, triggers, variables, event architecture and QA.
Google Tracking
Google Ads Conversion Tracking
Calls, forms, bookings, purchases and qualified lead actions.
Meta Tracking
Meta Pixel & Conversions API (CAPI)
Browser events, server events, Event ID/deduplication and browser/server alignment.
Server-Side
Server-Side Tracking
GTM Server Container, Stape.io, first-party data flows, event routing and QA.
CMS
Conversion Tracking for Any CMS or Custom Website
WordPress, Shopify, Wix, Laravel, Magento and custom-built sites.
Offline
Offline Conversion Tracking & CRM Attribution
Connect qualified leads or sales back to Google/Meta when the required identifiers and CRM workflow are available.
Custom Tracking
Custom dataLayer Implementation
Work with developers to define structured events for forms, bookings, ecommerce and custom actions.
// fired only after the form is accepted by the server window.dataLayer.push({ event: 'generate_lead', event_id: 'lead_8f2c91', // shared with Meta CAPI for dedup form_name: 'quote_request', service: 'carpet_cleaning', user_data: { email_sha256: '…' } });
Event map
Every lead action, named and routed
A sample measurement plan. Each audit ends with one like this for your site.
| Event | Fires when | Sent to | Key event |
|---|---|---|---|
| generate_lead | Form accepted by server | GA4Google AdsMeta CAPI | Primary |
| phone_call | Call ≥ 60 seconds | Google AdsGA4 | Primary |
| booking_complete | Booking confirmation page | GA4Google AdsMeta | Primary |
| whatsapp_click | Click on wa.me link | GA4Meta | Secondary |
| form_start | First field focused | GA4 | Diagnostic |
| qualified_lead | Marked qualified in CRM | Google Ads (offline)Meta (offline) | Primary |
Tracking projects
Tracking setups I have built
Screenshots from Google Tag Manager, Tag Assistant, GA4 and Meta Events Manager. Client names, website addresses and account IDs are blurred. Cards marked “Demo setup” were built on my own test sites. Tap a screenshot to see it larger.
Hair brand · server-side tracking
Web + server GTMTracking for a UK hair brand running Shopping Ads: Meta Pixel, GA4 and Google Ads remarketing in the web container, plus a server container sending Google Ads conversions, enhanced conversions and Meta Conversions API events.
- 27GTM tags (web + server)
- 4Server conversion tags
- 5Ecommerce events
- 7Remarketing events
Mineral rights · lead tracking
ClickFunnels · web + serverLead tracking on a ClickFunnels funnel for a U.S. mineral rights company: GA4 events for lead form, phone, email and button clicks, Google Ads conversions, a custom form tag and a server-side GTM container.
- 7Tags fired
- 0Tags not fired
- 2GTM containers
- 3Google tags connected
Health supplements store · GA4
Last 7 days, trackedEnd-to-end GA4 ecommerce tracking through GTM for a U.S. health brand: view_item, add_to_cart, begin_checkout and purchase for every product and bundle, plus offer-page events. The numbers are the store’s own traffic, measured by this setup.
- 4.5KPurchases tracked
- 1.6MEvents tracked
- 164KActive users
- 69GTM tags
Oil testing lab · call tracking
UK · Call-only AdsCall-only Google Ads for a UK oil testing laboratory, with GA4 and GTM tracking calls, WhatsApp calls, form submissions, email and phone clicks and service page views, and Google Ads conversions for leads, contact and calls from ads.
- 14Tags fired
- 0Tags not fired
- 5Google tags connected
- 3Google Ads conversions
Every setup is tested in GTM Preview, Tag Assistant or GA4 DebugView before it goes live.
Free audit
Get a free conversion tracking audit
I’ll review GA4, GTM, Google Ads conversions, Meta Pixel/CAPI and event flow to find missing, duplicate or inaccurate tracking.
Your free audit covers
- ✓GA4 events
- ✓GTM tags/triggers
- ✓Google Ads conversions
- ✓Meta Pixel
- ✓CAPI
- ✓Event deduplication
- ✓dataLayer
- ✓Forms/calls/bookings
- ✓Offline conversions
- ✓Server-side setup
Top Rated PlusUpwork freelancer
100%Job Success Score
100+Clients served
Level 1Fiverr seller
Proof
Tracking case studies & client results
Results from Hira’s Upwork profile · client names kept private
Better data, cheaper conversions
Accurate conversion tracking lets the ad platforms find more of the right people. Lower cost per conversion means more leads from the same budget.
Testimonials
Conversion tracking client testimonials
★★★★★Lead form tracking
“Excellent work setting up and fixing our Google Ads lead form tracking. The tracking was checked carefully, the issues were resolved, and now we can measure leads properly. Very professional, reliable, and knowledgeable in Google Ads conversion tracking. Highly recommended.”
AaakilislamFiverr · United States
★★★★★Conversion tracking
“Very professional Google Ads Conversion Tracking setup. Everything is now tracking correctly and I can see accurate leads and conversions. Fast delivery and great communication. Highly recommended 👍”
JjollipaytFiverr · United States
★★★★★Lead form & call tracking
“Great lead form and call tracking setup. It helped us easily track leads and improve conversions. Very useful and accurate. Highly recommended!”
Aasadasad560Fiverr · United States
Coverage
Tracking for any industry, CMS or custom website
Conversion tracking can support virtually any business model where reliable website or app events can be measured.
07
Supported platforms
Tracking set up on the platform you already use.
- WordPress
- Shopify
- Wix
- Laravel
- Magento
- Custom-Built Websites
- Other compatible CMS/platforms
Conversions I track
GA4GTMPixel & CAPI
08
Common use cases
Any model where website or app events can be measured.
- Lead Generation
- Ecommerce
- SaaS
- B2B
- Professional Services
- Appointment Businesses
- Custom Funnels
- Offline Conversion Workflows
Conversions I track
LeadsPurchasesOffline conversions
Numbers don’t add up?
Check My Tracking →Not sure why your numbers don’t match?
GA4, Google Ads and Meta each report something different? Find out which one is right, and why.
Quick self-check
How healthy is your tracking?
Tick what's true for your site today.
0Tick to score
FAQ
Conversion tracking & web analytics FAQs
What is conversion tracking?
Conversion tracking measures important actions such as calls, forms, bookings, purchases and qualified leads so you can see which marketing activities generate results.
What platforms can you set up tracking for?
Tracking can include Google Ads, GA4, GTM, Meta Pixel, Meta CAPI and related analytics or lead-measurement workflows.
Do you provide server-side tracking?
Yes. Server-side implementations can include GTM Server Container, Stape.io, Meta CAPI and suitable first-party measurement workflows.
Can you set up tracking on WordPress, Shopify, Wix, Laravel or Magento?
Yes. Tracking can be implemented across WordPress, Shopify, Wix, Laravel, Magento and custom-built websites, subject to each platform’s technical capabilities.
Can you create or fix a dataLayer for a custom website?
Yes. For custom or complex websites, a structured dataLayer can be planned with the developer so GTM, GA4, Google Ads and Meta receive the correct event data.
Do you set up Meta Pixel and Conversions API together?
Yes. Where appropriate, browser and server events can be configured together with Event ID/deduplication checks to reduce duplicate reporting.
What is offline conversion tracking?
Offline conversion tracking connects lead outcomes such as qualified leads or closed sales back to advertising platforms when the required identifiers and CRM workflow are available.
Can you track calls, forms, bookings and WhatsApp clicks?
Yes. These lead actions can be tracked when the website or third-party platform provides a technically reliable event or integration point.
Can you audit an existing GA4 or GTM setup?
Yes. A tracking audit can identify duplicate tags, missing events, broken triggers, incorrect conversions, attribution gaps and data-quality problems.
Do I need server-side tracking for every website?
No. Server-side tracking is not automatically necessary for every business. The recommendation depends on your platforms, privacy requirements, data quality, campaign scale and technical setup.
Next step
Want reliable data before you scale?
Get a free audit of your GA4, GTM, Google Ads and Meta tracking before you increase spend.