07
Home & local services
Urgent, local jobs where most customers call first.
- HVAC
- Electrical
- Roofing
- Cleaning
- Window Cleaning
- Junk Removal
- Home Services
Conversions I track
CallsQuote formsBooked jobs
Meta Ads setup & ManagementMeta Ads Management
Top Rated Plus Upwork5 years experience★★★★★ 5-star rated
Level 1 Fiverr
Getting Meta leads but they’re not turning into real customers?
I manage Facebook and Instagram ads specifically for service businesses where lead quality, bookings, enquiries and appointments matter.
Top Rated Plus Upwork5 years experience★★★★★ 5-star ratedLevel 1 FiverrTrusted for Google Ads, Meta Ads & advanced conversion tracking
Meta AdsPixel+ Conversions APIFacebookLeadsqualifiedInstagramCreativetestsMessengerRetargetingwarm audiences
Hira Google Ads, Meta Ads & Tracking Specialist
Top Rated Plus100%Job Success100+Clients servedLevel 1on Fiverr
Trusted by businesses I’ve worked with
Client video review
5.0/5Patrick W.
Don’t just take my word for it, hear it from a client
- Clear plan from day oneAn audit first, then a setup you can understand.
- Tracking you can trustEvery lead counted once, in GA4, Google Ads and Meta.
- Straight, quick answersSimple updates on what changed and why.
More client reviews
★★★★★Meta Conversions API
“Great seller! The Facebook Conversion API was set up perfectly with accurate tracking and smooth integration. Communication was clear, and the work was delivered on time. Highly recommended for reliable and professional service.”
MmatthewtaylFiverr · United States
★★★★★Local service Google Ads
“Hira did an excellent job managing our Google Ads for our local service business. She improved our lead quality, reduced wasted spend, and kept us updated throughout the project. Professional, knowledgeable, and easy to work with. Highly recommended!”
NnazitasFiverr · United States
★★★★★Lead form tracking
“Excellent work setting up and fixing our Google Ads lead form tracking. The tracking was checked carefully, the issues were resolved, and now we can measure leads properly. Very professional, reliable, and knowledgeable in Google Ads conversion tracking. Highly recommended.”
AaakilislamFiverr · United States
★★★★★Google Ads setup · Real estate
“Hira set up my Google Ads account for real estate perfectly. She was honest, clear, and trustworthy. I started getting quality leads fast. A true expert.”
MSMD Sohag B.Upwork · Sep 2025
★★★★★Campaign optimization
“It’s been great working with Hira. She went above and beyond. Will definitely work with her again. Highly recommended 🏅”
OKOday K.Upwork · Apr 2026
★★★★★Conversion tracking
“Very professional Google Ads Conversion Tracking setup. Everything is now tracking correctly and I can see accurate leads and conversions. Fast delivery and great communication. Highly recommended 👍”
JjollipaytFiverr · United States
★★★★★Google Ads management
“Phenomenal and one of the best Upwork hires I have had yet, outstanding knowledge and support, I would highly recommend!”
UCUpwork clientUpwork · Jan 2026
★★★★★Local service Google Ads
“Great work on our Google Ads campaign for a local service business! Professional setup, strong keywords, and effective ad copy that generates real leads. Smooth communication and excellent attention to detail. Highly recommended!”
JjeremycantoFiverr · United States
★★★★★Google Ads audit
“Hira did a very detailed and honest Google Ads audit that clearly showed where money was being wasted. She identified tracking gaps, keyword issues, and weak campaign structure …”
UCUpwork clientUpwork · Jan 2026
★★★★★Lead form & call tracking
“Great lead form and call tracking setup. It helped us easily track leads and improve conversions. Very useful and accurate. Highly recommended!”
Aasadasad560Fiverr · United States
★★★★★Google Ads setup
“Hira did an excellent job with Google Ads setup and optimization. The campaigns were professionally managed, well-targeted, and delivered great results. Very responsive and knowledgeable.”
Jjonyll123Fiverr · United States
★★★★★Conversion tracking fix
“Excellent experience working with her. She quickly identified and fixed our Google Ads conversion tracking issues with great accuracy. …”
MSMD Sakhawat H.Upwork · Jan 2026
★★★★★Google Ads specialist
“Yeah, Hira is Excellent. Her work gives value for money. She will tell you what to do and what not to do based on her experiences. I highly recommend her.”
UCUpwork clientUpwork · Dec 2025
★★★★★GA4 setup
“Hira is knowledgeable and very professional. She understood my requirements, set up GA4 tracking without any issues, and provided full support. I’m very satisfied with her work and will surely work with her again.”
Jjainsd3Fiverr · United States
★★★★★Google Ads management
“We work together on different things I’d never use anybody else I trust her totally”
Kkarlfreeman642Fiverr · Thailand · Repeat client
★★★★★Shopify GA4 + GTM
“Excellent work on our Shopify tracking! Hira set up GA4 + GTM perfectly, fixed data layer issues, and our purchase events are now 100% accurate. …”
UCUpwork clientUpwork · Aug 2025
★★★★★Google Ads campaign
“Hira and her team member got the job done. He proved to be very knowledgeable and resolved our issue promptly. Honest people! I would use them again.”
SMSolomon M.Upwork · Sep 2025
★★★★★Tracking audit & fix
“Great experience! The freelancer quickly audited and fixed my conversion tracking issues. Communication was smooth, and everything works perfectly now. Highly recommended!”
JjackmoonyFiverr · United States
★★★★★Online marketing
“Another successful contract with Hira, she exceeds expectations and always goes above and beyond! I am blessed to have found her.”
UCUpwork clientUpwork · Jul 2026
★★★★★E-commerce tracking
“Great experience with Hira on e-commerce tracking. Everything was set up accurately, and tracking is working perfectly. Highly recommended!”
JjazcjklopiFiverr · United States
★★★★★Google Ads optimization
“repaired and optimized my google ads campaign, good work”
CSChristoph S.Upwork · Nov 2025
Live demo · Meta Ads
What your customer sees on Facebook & Instagram
Your ad appears in the feed or Stories, an instant form opens with their details filled in, and the lead reaches you and Meta at the same time.
- 1Your ad appears in the feedShown to people in your area who match your ideal customer.
- 2They send the instant formName and phone are pre-filled, so it takes a few seconds.
- 3The lead is sent through Pixel + Conversions APIDeduplicated, so each lead is counted once and Meta optimises for quality.
Example preview
Where your budget leaks
Why Meta leads don’t turn into customers
Cheap leads mean nothing if nobody answers. These are the four points where Facebook and Instagram budgets leak. Tap one to see the fix.
Leak 1 · Who sees the ad
The wrong people see your ads
What you notice
Very broad audiences, the wrong area or the wrong age group fill your forms with people who can’t buy.
The usual mistake
Boost posts to everyone nearby.
How I fix it
A tight local radius, audiences that fit the service, exclusions, and lookalikes built from real customers.
ResultAds reach people who can actually hire you
Think this is your leak?Get a Free Meta Ads Audit →
1 / 5
Leak 2 · The ad itself
Ads people scroll past
What you notice
The same image and copy for months makes people stop noticing, and costs rise as the ads wear out.
The usual mistake
Leave one ad running until it stops working.
How I fix it
Regular tests of hooks, offers and formats, with fresh creatives rotated in on a schedule.
ResultAds that keep pulling attention
Think this is your leak?Get a Free Meta Ads Audit →
2 / 5
Leak 3 · The lead form
Cheap leads that never answer
What you notice
One-tap instant forms with autofill bring fake numbers, wrong emails and people who don’t remember filling them in.
The usual mistake
Chase the lowest cost per lead.
How I fix it
Higher-intent forms with a few qualifying questions, and campaigns optimised for leads that become customers.
ResultFewer junk leads, more real conversations
Think this is your leak?Get a Free Meta Ads Audit →
3 / 5
Leak 4 · The Pixel signal
The Pixel misses your leads
What you notice
Browser blocking and iOS privacy settings stop the Pixel from seeing many leads, so Meta learns from too little data.
The usual mistake
Rely on the browser Pixel alone.
How I fix it
Conversions API (server events) alongside the Pixel, with deduplication so every lead counts once.
ResultMeta optimises on complete data
Think this is your leak?Get a Free Meta Ads Audit →
4 / 5
Goal
What changes when every leak is fixed
When all four leaks are closed, the same budget brings more of the right customers, and you can see exactly which ads bring them in.
- Leak 1 fixed · Who sees the adAds reach people who can actually hire you
- Leak 2 fixed · The ad itselfAds that keep pulling attention
- Leak 3 fixed · The lead formFewer junk leads, more real conversations
- Leak 4 fixed · The Pixel signalMeta optimises on complete data
The goalReal customer
Want to find your leaks?Get a Free Meta Ads Audit →
5 / 5
Value
Meta Ads management for specialized service businesses
Audience research, competitor analysis, offer positioning, creative testing, lead forms, retargeting and Pixel/CAPI tracking built around service-business lead generation.
TOF
Reach the service areaBroad local audiences, video and offer ads
MOF
Re-engage interestVideo viewers, page engagers, reviews
BOF
ConvertWebsite visitors, form openers, offer reminder
Scope
What’s included in Meta Ads management
Campaign strategy, audience research, competitor review, creative/copy testing, lead forms, retargeting, Pixel/CAPI and ongoing optimization.
Research01
Audience & Competitor Research
Research local audiences, customer intent, competitors and offer positioning.
Creative02
Creative & Copy Testing
Test hooks, messaging, visuals, offers and CTAs to find stronger combinations.
Conversion path03
Lead Form & Website Conversion Campaigns
Choose the right conversion path and add qualification questions where helpful.
Tracking04
Meta Pixel & Conversions API
Improve event measurement and browser/server tracking quality where technically appropriate.
Placements
Where your Meta ads can appear
One campaign can reach people across Meta’s apps. Placements are chosen by where your customers actually respond.
FacebookFeed, Stories, Reels
InstagramFeed, Stories, Reels
MessengerInbox & chats
MarketplaceLocal buyers browsingWhatsAppClick-to-chat ads
Creative testing
Three angles, tested against each other
Sample concepts for a local cleaning business. Hover a phone to bring it forward.
SparkleCleanSponsored
Back from work to a spotless home? Book a deep clean this week.
Deep clean
from $99
from $99
Get a quote in 60sGet Quote
Offer hook
SparkleCleanSponsored
"They cleaned our whole flat in 3 hours." Local, insured, vetted.
★★★★★
local reviews
local reviews
Instant formBook Now
Social proof
SparkleCleanSponsored
Moving out? Get your deposit back with an end-of-tenancy clean.
Moving out
this month?
this month?
Website leadLearn More
Problem angle
Lead capture
Instant forms or website leads?
Instant forms
Inside Facebook & InstagramStrengths
- Fast, low-friction
- Lower cost per lead
Watch out for
- More low-intent leads
- Needs qualifying questions
Website leads
On your landing pageStrengths
- Higher intent
- Full page to build trust
Watch out for
- Needs accurate Pixel + CAPI
- Higher cost per lead
Real account results
Meta Ads results from client accounts
Full, unedited screenshots from Meta Ads Manager accounts I manage. Only client website names and contact details are blurred. Tap a screenshot to see it larger.
Mineral rights · Meta Ads
Last 14 daysLead generation and engagement campaigns for a U.S. mineral rights company, targeting property and mineral owners in North Dakota: audience research, campaign structure, instant lead forms, creative strategy, budget allocation and A/B testing.
- 322Form leads
- $12.73Avg. cost / lead
- 2,380Instagram profile visits
- 1,300Follows or likes
Electronics recycling · B2B & B2C
Last 7 daysB2B and B2C campaigns for an electronics recycling company: campaign strategy, audience targeting, creative direction, messaging campaigns, lead forms and budget optimization.
- 86Messaging conversations
- $0.67Best cost / conversation
- 9Form leads
- $0.33Cost / lead
Results depend on the market, budget and starting point of each account.
Free audit
Get a free Meta Ads audit before increasing your budget
I’ll review campaigns, audiences, creatives, offers, lead forms, Pixel/CAPI and lead quality to identify where performance is breaking down.
Your free audit covers
- ✓Campaign objective
- ✓Audience setup
- ✓Location targeting
- ✓Creative fatigue
- ✓Copy/offer
- ✓Lead form quality
- ✓Pixel events
- ✓CAPI
- ✓Retargeting
- ✓Lead-quality issues
Industries
Meta Ads for specialized service businesses
Best suited to service businesses that want quote enquiries, appointment requests, lead forms, Messenger/WhatsApp conversations or local awareness.
05
Health, beauty & wellness
Appointment businesses that live on a full calendar.
- Healthcare Clinics
- Massage Spa
- Hair Salon
- Barber
- Beauty & Wellness
Conversions I track
Online bookingsCallsWhatsApp
03
Professional & financial
High-value enquiries that close after a consultation.
- Legal
- Financial Services
- Real Estate
Conversions I track
Qualified leadsConsultationsOffline sales
04
B2B & specialist
Long sales cycles where the CRM decides what counts.
- B2B Electronics Recycling
- Oil & Gas
- Mineral Rights
- Events
Conversions I track
B2B leadsCRM importsOffline conversions
Lead quality
Get a Free Meta Audit →Getting leads but not the right leads?
Find out whether the audience, the offer, the form or the tracking is letting low-intent leads through.
Pricing
Ready to compare Meta Ads plans?
Three plans covering research, creative testing, Pixel/CAPI tracking and optimization.
BasicMeta Ads
Best for businesses launching or fixing a Meta lead campaign
- 1 Meta campaign setup
- Audience & competitor research
- 2 ad sets / audience tests
- Ad copy + creative direction
StandardMeta Ads
Best for growing local service businesses
- Up to 2 active campaigns
- Audience + competitor + offer research
- Creative & copy testing
- Lead form / website conversion setup
PremiumMeta Ads
Best for multi-location, higher-spend or aggressive lead generation
- Multi-campaign Meta Ads management
- Advanced audience segmentation
- Ongoing creative / copy testing plan
- Meta Pixel + CAPI + event deduplication QA
Conversion tracking in every planFree audit before you chooseCustom quotes for complex accounts
View Meta Ads Pricing →Service trust
Marketplace-Proven Meta Ads Support
Upwork Top Rated PlusFiverr Level 1Testimonials
Meta Ads client testimonials
★★★★★Meta Conversions API
“Great seller! The Facebook Conversion API was set up perfectly with accurate tracking and smooth integration. Communication was clear, and the work was delivered on time. Highly recommended for reliable and professional service.”
MmatthewtaylFiverr · United States
★★★★★Google Ads management
“She has literally been a lifesaver for my business... and has continued to exceed my expectations.”
PWPatrick W.Client video reviewDirect
★★★★★Local service Google Ads
“Hira did an excellent job managing our Google Ads for our local service business. She improved our lead quality, reduced wasted spend, and kept us updated throughout the project. Professional, knowledgeable, and easy to work with. Highly recommended!”
NnazitasFiverr · United States
FAQ
Meta Ads FAQs
How much does Meta Ads management cost?
Meta Ads management starts at $199/month in the current pricing structure, with Standard and Premium plans for larger or more complex campaigns.
Is Facebook and Instagram ad spend included in the fee?
No. The management fee is separate from the amount you pay Meta for advertising.
What research do you do before launching Meta Ads?
Research can include the target audience, local service area, competitors, offers, messaging angles and the conversion path before campaign structure is finalized.
Do you create the ad copy and creative strategy?
Yes. The service can include ad-copy development, creative direction and structured testing of hooks, messages and formats. Final creative production depends on the selected plan and available assets.
Do you set up Meta Pixel and Conversions API?
Yes. Tracking can include Meta Pixel, standard/custom events and Conversions API where the website and technical setup support it.
Can you run Facebook lead forms instead of website campaigns?
Yes. Instant Forms can be used when they fit the lead-generation strategy, and form questions can be structured to improve lead quality.
Do you set up retargeting campaigns?
Yes. Standard and Premium plans can include retargeting for website visitors, engaged audiences and other eligible warm audiences.
How do you improve Meta lead quality?
Lead quality is improved through audience testing, offer/message refinement, form qualification, conversion tracking, creative testing and feedback from actual sales outcomes.
How often do you optimize Meta campaigns?
Optimization frequency depends on the plan and data volume. It can include audience, budget, placement, creative, copy and conversion-quality review.
Which Meta Ads plan is best for my business?
Basic fits simpler launches, Standard fits growing local-service campaigns with tracking and retargeting, and Premium fits multi-campaign or higher-complexity accounts.
Next step
Want to improve lead quality before you spend more?
Get a free audit of your campaigns, forms and tracking before you raise your budget.