07
Home & local services
Urgent, local jobs where most customers call first.
- HVAC
- Electrical
- Roofing
- Cleaning
- Window Cleaning
- Junk Removal
- Home Services
Conversions I track
CallsQuote formsBooked jobs
Google Ads Setup & Management
Top Rated Plus Upwork5 years experience★★★★★ 5-star rated
Level 1 Fiverr
Need Google Ads set up properly and managed for better leads?
I specialize in Google Ads for service businesses. Whether you’re starting from zero or already spending without enough calls, I handle audit, setup, tracking, launch, management and optimization from A–Z.
Top Rated Plus Upwork5 years experience★★★★★ 5-star ratedLevel 1 FiverrTrusted for Google Ads, Meta Ads & advanced conversion tracking
GoogleSearch+ Performance MaxGoogle AdsCallstracked ≥ 60sGA4RSAstestedTag ManagerLeadsqualified
Hira Google Ads, Meta Ads & Tracking Specialist
Top Rated Plus100%Job Success100+Clients servedLevel 1on Fiverr
Trusted by businesses I’ve worked with
Client video review
5.0/5Patrick W.
Don’t just take my word for it, hear it from a client
- Clear plan from day oneAn audit first, then a setup you can understand.
- Tracking you can trustEvery lead counted once, in GA4, Google Ads and Meta.
- Straight, quick answersSimple updates on what changed and why.
More client reviews
★★★★★Local service Google Ads
“Hira did an excellent job managing our Google Ads for our local service business. She improved our lead quality, reduced wasted spend, and kept us updated throughout the project. Professional, knowledgeable, and easy to work with. Highly recommended!”
NnazitasFiverr · United States
★★★★★Google Ads setup · Real estate
“Hira set up my Google Ads account for real estate perfectly. She was honest, clear, and trustworthy. I started getting quality leads fast. A true expert.”
MSMD Sohag B.Upwork · Sep 2025
★★★★★Campaign optimization
“It’s been great working with Hira. She went above and beyond. Will definitely work with her again. Highly recommended 🏅”
OKOday K.Upwork · Apr 2026
★★★★★Google Ads management
“Phenomenal and one of the best Upwork hires I have had yet, outstanding knowledge and support, I would highly recommend!”
UCUpwork clientUpwork · Jan 2026
★★★★★Local service Google Ads
“Great work on our Google Ads campaign for a local service business! Professional setup, strong keywords, and effective ad copy that generates real leads. Smooth communication and excellent attention to detail. Highly recommended!”
JjeremycantoFiverr · United States
★★★★★Google Ads audit
“Hira did a very detailed and honest Google Ads audit that clearly showed where money was being wasted. She identified tracking gaps, keyword issues, and weak campaign structure …”
UCUpwork clientUpwork · Jan 2026
★★★★★Google Ads setup
“Hira did an excellent job with Google Ads setup and optimization. The campaigns were professionally managed, well-targeted, and delivered great results. Very responsive and knowledgeable.”
Jjonyll123Fiverr · United States
★★★★★Google Ads specialist
“Yeah, Hira is Excellent. Her work gives value for money. She will tell you what to do and what not to do based on her experiences. I highly recommend her.”
UCUpwork clientUpwork · Dec 2025
★★★★★Google Ads management
“We work together on different things I’d never use anybody else I trust her totally”
Kkarlfreeman642Fiverr · Thailand · Repeat client
★★★★★Google Ads campaign
“Hira and her team member got the job done. He proved to be very knowledgeable and resolved our issue promptly. Honest people! I would use them again.”
SMSolomon M.Upwork · Sep 2025
★★★★★Online marketing
“Another successful contract with Hira, she exceeds expectations and always goes above and beyond! I am blessed to have found her.”
UCUpwork clientUpwork · Jul 2026
★★★★★Google Ads optimization
“repaired and optimized my google ads campaign, good work”
CSChristoph S.Upwork · Nov 2025
★★★★★Lead form tracking
“Excellent work setting up and fixing our Google Ads lead form tracking. The tracking was checked carefully, the issues were resolved, and now we can measure leads properly. Very professional, reliable, and knowledgeable in Google Ads conversion tracking. Highly recommended.”
AaakilislamFiverr · United States
★★★★★Conversion tracking
“Very professional Google Ads Conversion Tracking setup. Everything is now tracking correctly and I can see accurate leads and conversions. Fast delivery and great communication. Highly recommended 👍”
JjollipaytFiverr · United States
★★★★★Meta Conversions API
“Great seller! The Facebook Conversion API was set up perfectly with accurate tracking and smooth integration. Communication was clear, and the work was delivered on time. Highly recommended for reliable and professional service.”
MmatthewtaylFiverr · United States
★★★★★Lead form & call tracking
“Great lead form and call tracking setup. It helped us easily track leads and improve conversions. Very useful and accurate. Highly recommended!”
Aasadasad560Fiverr · United States
★★★★★Conversion tracking fix
“Excellent experience working with her. She quickly identified and fixed our Google Ads conversion tracking issues with great accuracy. …”
MSMD Sakhawat H.Upwork · Jan 2026
★★★★★GA4 setup
“Hira is knowledgeable and very professional. She understood my requirements, set up GA4 tracking without any issues, and provided full support. I’m very satisfied with her work and will surely work with her again.”
Jjainsd3Fiverr · United States
★★★★★Shopify GA4 + GTM
“Excellent work on our Shopify tracking! Hira set up GA4 + GTM perfectly, fixed data layer issues, and our purchase events are now 100% accurate. …”
UCUpwork clientUpwork · Aug 2025
★★★★★Tracking audit & fix
“Great experience! The freelancer quickly audited and fixed my conversion tracking issues. Communication was smooth, and everything works perfectly now. Highly recommended!”
JjackmoonyFiverr · United States
★★★★★E-commerce tracking
“Great experience with Hira on e-commerce tracking. Everything was set up accurately, and tracking is working perfectly. Highly recommended!”
JjazcjklopiFiverr · United States
Live demo · Google Ads
What your customer sees on Google, and what you get back
Someone searches for your service, sees your ad and taps call. That call is counted as a real conversion, so Google learns to find more people like them.
- 1Your ad shows on Google SearchOnly for high-intent searches in your service area.
- 2The customer calls or sends the formStraight from the ad or from your landing page.
- 3The lead is counted as a conversionCalls of 60 seconds or more and form leads are sent back to Google Ads.
Example preview
Where your budget leaks
Why Google Ads gets clicks but not calls
Most Google Ads accounts that “don’t work” leak at the same four points between the search and the booked job. Tap a point to see the cause and the fix.
Leak 1 · The search
Budget spent on the wrong searches
What you notice
Broad match and missing negatives show your ads for DIY, job-seeker and “free” searches, and for people outside your service area.
The usual mistake
Raise the budget and hope more clicks turn into calls.
How I fix it
Exact and phrase match, negative keyword lists built from your real search terms, and tight location and schedule targeting.
ResultYour budget goes to people ready to book
Think this is your leak?Get a Free Google Ads Audit →
1 / 5
Leak 2 · The landing page
Clicks that land and leave
What you notice
Slow pages, no clear offer and a hidden phone number lose visitors before they ever reach out.
The usual mistake
Send every ad to the homepage.
How I fix it
Service-specific landing pages with a clear offer, reviews, click-to-call and a short quote form.
ResultMore of your clicks become enquiries
Think this is your leak?Get a Free Google Ads Audit →
2 / 5
Leak 3 · The call
Phone calls you can’t see
What you notice
For local services most customers call. Without call tracking, Google can’t tell which keywords bring in your best jobs.
The usual mistake
Pause keywords that “don’t convert”, even though they drive calls.
How I fix it
Call assets and website call tracking with Google forwarding numbers, imported into Google Ads as conversions.
ResultEvery call tied back to its keyword
Think this is your leak?Get a Free Google Ads Audit →
3 / 5
Leak 4 · Bidding & reports
Google optimising for the wrong thing
What you notice
Page views and button clicks are counted as conversions, so Smart Bidding learns to buy cheap clicks instead of real leads.
The usual mistake
Report lots of “conversions” that never turn into jobs.
How I fix it
Only real actions count: calls over 60 seconds, form submits and bookings, plus Enhanced Conversions for accuracy.
ResultBidding that chases real customers
Think this is your leak?Get a Free Google Ads Audit →
4 / 5
Goal
What changes when every leak is fixed
When all four leaks are closed, the same budget brings more of the right customers, and you can see exactly which ads bring them in.
- Leak 1 fixed · The searchYour budget goes to people ready to book
- Leak 2 fixed · The landing pageMore of your clicks become enquiries
- Leak 3 fixed · The callEvery call tied back to its keyword
- Leak 4 fixed · Bidding & reportsBidding that chases real customers
The goalBooked job
Want to find your leaks?Get a Free Google Ads Audit →
5 / 5
Setup + management
Complete Google Ads setup + ongoing management
You don’t need separate people for setup and management. I can build the account correctly from the beginning and continue optimizing it after launch.
01Audit
02Setup
03Tracking
04Launch
05Management
06Optimization
07Reporting
08Scaling
Setup
Google Ads setup — from zero to launch
Complete campaign foundation for new accounts or businesses that need a proper rebuild.
01Audit
Account & Existing Campaign Audit
Review current structure, settings, spend, conversion actions and historical performance before setup or rebuild.
02Research
Keyword, Competitor & Search Intent Research
Identify high-intent searches, service themes, locations and negative-keyword opportunities.
03Structure
Campaign & Ad Group Structure
Build Search and other suitable campaigns around services, locations and conversion intent.
04Ads
Responsive Search Ads & Assets
Create conversion-focused headlines, descriptions, sitelinks, callouts and other relevant assets.
05Tracking
Conversion Tracking Before Launch
Set up or validate call, form, booking and other key conversions through Google Ads, GA4 and GTM where required.
06Launch QA
Campaign Launch & Quality Assurance
Check targeting, budgets, bidding, keywords, negatives, ads, tracking and final settings before launch.
Management
Ongoing Google Ads management & optimization
After launch, I continue managing performance so the account is not left running on autopilot.
Search terms01
Search Term & Negative Keyword Optimization
Review real search queries and block irrelevant traffic that wastes budget.
Bids & budget02
Bid, Budget & Campaign Optimization
Adjust campaign settings based on conversion data, lead quality and business priorities.
Lead quality03
Conversion & Lead Quality Review
Monitor conversion data and, where available, use lead-quality feedback to improve optimization decisions.
Reporting04
Reporting & Growth Recommendations
Provide clear performance reporting and recommendations for scaling, landing pages, tracking or campaign structure.
Campaign types
The right campaign for each job
Sponsored
sparkleclean.example › same-day-cleaning
Same-Day House Cleaning | Insured Local Cleaners
Book a vetted cleaner in your area today. Free quote in 60 seconds. Eco-friendly products.
Get a QuoteService AreasReviews
📞 Call (555) 010-0199Account structure
Built by service, location and intent
Each ad group maps to one service so ads and landing pages match what people search. Negatives keep job seekers and DIY searches out.
Search · Cleaning · Metro area
Deep cleaningEnd of tenancyOffice cleaning
[deep house cleaning]"move out cleaning"
-jobs-salary-diy-free
form_submitcall ≥ 60sbooking
Reporting
Reports that show leads, not just clicks
A monthly dashboard built on the same conversions the campaigns optimise for.
- Leads by campaign — calls, forms and bookings, not just clicks
- Cost per lead and cost per qualified lead
- What changed this month and what comes next
Get a Free Google Ads Audit →Dashboard shown is a sample with illustrative numbers.
Leads148sample
Cost / lead$32sample
Calls61sample
Qualified72%sample
Real account results
Google Ads results from client accounts
Full, unedited screenshots from Google Ads accounts I manage. Only client website names and contact details are blurred. Tap a screenshot to see it larger.
Mineral rights
Last 30 days- 632.78Conversions
- $21.81Cost / conv.
- 13Phone calls
- $13.8KCost
Massage spa
Last 30 days- 155Conversions
- $5.78Cost / conv.
- 1.61KClicks
- $896Cost
Dry cleaning services
Last 30 days- 100.34Conversions
- £7.53Cost / conv.
- 2.09KClicks
- £755Cost
Laundry pickup & delivery
One day- 80Conversions
- ฿11.18Cost / conv.
- 347Clicks
- ฿894Cost
Results depend on the market, budget and starting point of each account.
Industries
Google Ads for specialized service businesses
I focus on businesses where phone calls, forms, bookings, quotes and qualified enquiries are the main conversion goals.
05
Health, beauty & wellness
Appointment businesses that live on a full calendar.
- Healthcare Clinics
- Massage Spa
- Hair Salon
- Barber
- Beauty & Wellness
Conversions I track
Online bookingsCallsWhatsApp
03
Professional & financial
High-value enquiries that close after a consultation.
- Legal
- Financial Services
- Real Estate
Conversions I track
Qualified leadsConsultationsOffline sales
04
B2B & specialist
Long sales cycles where the CRM decides what counts.
- B2B Electronics Recycling
- Oil & Gas
- Mineral Rights
- Events
Conversions I track
B2B leadsCRM importsOffline conversions
Already running ads?
Get a Free Google Ads Audit →Running Google Ads already but not happy with the results?
Get a second opinion on structure, search terms and tracking before you spend more.
Free audit
Get a free Google Ads audit before you spend more
I’ll review your current setup and show whether you need a rebuild, tracking fixes, better targeting or stronger ongoing optimization.
Your free audit covers
- ✓Account structure
- ✓Campaign settings
- ✓Keywords
- ✓Search terms
- ✓Negative keywords
- ✓Location targeting
- ✓Ad copy
- ✓Conversion tracking
- ✓Budget waste
- ✓Optimization opportunities
Pricing
Google Ads setup & management plans
Three plans, from a setup-focused start to complex multi-location accounts.
BasicGoogle Ads
Best for businesses that need Google Ads set up properly from the beginning
- Google Ads account & 1 Search campaign setup
- Keyword research & ad copy (RSAs)
- Conversion tracking setup
- Launch QA
StandardGoogle Ads
Best for growing businesses needing setup + ongoing management
- Campaign setup/restructure
- Search + Performance Max campaigns
- Conversion tracking + GA4 setup
- Bi-weekly bid & search term optimization
PremiumGoogle Ads
Best for complex, multi-location or higher-spend accounts
- Advanced account setup/restructure
- Search + Performance Max + suitable lead-focused campaigns
- Weekly optimization & ad testing
- Custom dashboard + GTM setup
Conversion tracking in every planFree audit before you chooseCustom quotes for complex accounts
View Google Ads Pricing →Service trust
Trusted Google Ads Specialist
Upwork Top Rated Plus100% Job SuccessProof
Google Ads setup & management case studies
Results from Hira’s Upwork profile · client names kept private
Lower cost per conversion after the account rebuild
Search rebuilds, negative keywords and clean conversion tracking. Lower cost per conversion means more leads from the same budget.
Testimonials
Google Ads client testimonials
★★★★★Google Ads management
“She has literally been a lifesaver for my business... and has continued to exceed my expectations.”
PWPatrick W.Client video reviewDirect
★★★★★Local service Google Ads
“Hira did an excellent job managing our Google Ads for our local service business. She improved our lead quality, reduced wasted spend, and kept us updated throughout the project. Professional, knowledgeable, and easy to work with. Highly recommended!”
NnazitasFiverr · United States
★★★★★Google Ads setup · Real estate
“Hira set up my Google Ads account for real estate perfectly. She was honest, clear, and trustworthy. I started getting quality leads fast. A true expert.”
MSMD Sohag B.Upwork · Sep 2025
FAQ
Google Ads FAQs
How much does Google Ads management cost?
Google Ads management starts at $199/month in the current pricing structure, with Standard and Premium plans for larger or more complex accounts.
Is Google Ads ad spend included in the fee?
No. The management fee is separate from the amount you pay Google for advertising.
Do you manage both Search and Performance Max campaigns?
Yes, when they are appropriate for the business. Campaign type is selected based on goals, available conversion data, service structure and account readiness.
Do you provide keyword research, ad copy and negative keywords?
Yes. These are core parts of the setup and ongoing management process, including keyword research, responsive search ads, search-term reviews and negative-keyword optimization.
How often do you optimize Google Ads after launch?
Optimization frequency depends on the selected plan, spend and data volume. Management can include bi-weekly or weekly reviews for more advanced plans.
Can I hire you only for setup?
Yes. A setup-focused package can be used for businesses that need a professionally built foundation. Ongoing management can be added when continued optimization is needed.
Can I hire you to manage an account that is already set up?
Yes. I can take over an existing account, audit the current setup and continue management and optimization without rebuilding everything unless a restructure is necessary.
Do I need an existing Google Ads or Meta Ads account to work with you?
No. I can help you build your advertising account and campaigns from scratch or work with your existing account to identify issues and improve performance.
What do you need from me to get started?
We'll discuss your business goals, target audience, current marketing challenges, and budget. If you already advertise, access to your ad accounts and tracking data will help me assess your current performance and recommend the next steps.
How long does it take to see results from Google Ads?
Results depend on your industry, competition, budget, and campaign goals. While initial data can come in quickly, gathering enough insights to make informed optimization decisions takes time. My focus is on building a strong foundation and improving performance through continuous, data-driven optimization.
Next step
Want a clear plan before you commit?
Get a free audit and a clear plan for setup, tracking and management before you commit to anything.