BasicGoogle Ads
Best for businesses that need Google Ads set up properly from the beginning
- Google Ads account & 1 Search campaign setup
- Keyword research & ad copy (RSAs)
- Conversion tracking setup
- Launch QA
Home/Services
Services
Paid Ads for Service Businesses + Advanced Tracking for Any Website
Google Ads and Meta Ads are specialized for service businesses. Conversion tracking and web analytics are available for any suitable industry, CMS or custom-built website.
Top Rated Plus Upwork5 years experience★★★★★ 5-star rated
Level 1 FiverrTrusted for Google Ads, Meta Ads & advanced conversion tracking
Google AdsLead genservice businessesMeta AdsCAPIserver-sideGA4dataLayercustom eventsTag ManagerAny CMSor custom site
Hira Google Ads, Meta Ads & Tracking Specialist
Top Rated Plus100%Job Success100+Clients servedLevel 1on Fiverr
Trusted by businesses I’ve worked with
Client video review
5.0/5Patrick W.
Don’t just take my word for it, hear it from a client
- Clear plan from day oneAn audit first, then a setup you can understand.
- Tracking you can trustEvery lead counted once, in GA4, Google Ads and Meta.
- Straight, quick answersSimple updates on what changed and why.
More client reviews
★★★★★Local service Google Ads
“Hira did an excellent job managing our Google Ads for our local service business. She improved our lead quality, reduced wasted spend, and kept us updated throughout the project. Professional, knowledgeable, and easy to work with. Highly recommended!”
NnazitasFiverr · United States
★★★★★Lead form tracking
“Excellent work setting up and fixing our Google Ads lead form tracking. The tracking was checked carefully, the issues were resolved, and now we can measure leads properly. Very professional, reliable, and knowledgeable in Google Ads conversion tracking. Highly recommended.”
AaakilislamFiverr · United States
★★★★★Google Ads setup · Real estate
“Hira set up my Google Ads account for real estate perfectly. She was honest, clear, and trustworthy. I started getting quality leads fast. A true expert.”
MSMD Sohag B.Upwork · Sep 2025
★★★★★Campaign optimization
“It’s been great working with Hira. She went above and beyond. Will definitely work with her again. Highly recommended 🏅”
OKOday K.Upwork · Apr 2026
★★★★★Conversion tracking
“Very professional Google Ads Conversion Tracking setup. Everything is now tracking correctly and I can see accurate leads and conversions. Fast delivery and great communication. Highly recommended 👍”
JjollipaytFiverr · United States
★★★★★Google Ads management
“Phenomenal and one of the best Upwork hires I have had yet, outstanding knowledge and support, I would highly recommend!”
UCUpwork clientUpwork · Jan 2026
★★★★★Local service Google Ads
“Great work on our Google Ads campaign for a local service business! Professional setup, strong keywords, and effective ad copy that generates real leads. Smooth communication and excellent attention to detail. Highly recommended!”
JjeremycantoFiverr · United States
★★★★★Meta Conversions API
“Great seller! The Facebook Conversion API was set up perfectly with accurate tracking and smooth integration. Communication was clear, and the work was delivered on time. Highly recommended for reliable and professional service.”
MmatthewtaylFiverr · United States
★★★★★Google Ads audit
“Hira did a very detailed and honest Google Ads audit that clearly showed where money was being wasted. She identified tracking gaps, keyword issues, and weak campaign structure …”
UCUpwork clientUpwork · Jan 2026
★★★★★Lead form & call tracking
“Great lead form and call tracking setup. It helped us easily track leads and improve conversions. Very useful and accurate. Highly recommended!”
Aasadasad560Fiverr · United States
★★★★★Google Ads setup
“Hira did an excellent job with Google Ads setup and optimization. The campaigns were professionally managed, well-targeted, and delivered great results. Very responsive and knowledgeable.”
Jjonyll123Fiverr · United States
★★★★★Conversion tracking fix
“Excellent experience working with her. She quickly identified and fixed our Google Ads conversion tracking issues with great accuracy. …”
MSMD Sakhawat H.Upwork · Jan 2026
★★★★★Google Ads specialist
“Yeah, Hira is Excellent. Her work gives value for money. She will tell you what to do and what not to do based on her experiences. I highly recommend her.”
UCUpwork clientUpwork · Dec 2025
★★★★★GA4 setup
“Hira is knowledgeable and very professional. She understood my requirements, set up GA4 tracking without any issues, and provided full support. I’m very satisfied with her work and will surely work with her again.”
Jjainsd3Fiverr · United States
★★★★★Google Ads management
“We work together on different things I’d never use anybody else I trust her totally”
Kkarlfreeman642Fiverr · Thailand · Repeat client
★★★★★Shopify GA4 + GTM
“Excellent work on our Shopify tracking! Hira set up GA4 + GTM perfectly, fixed data layer issues, and our purchase events are now 100% accurate. …”
UCUpwork clientUpwork · Aug 2025
★★★★★Google Ads campaign
“Hira and her team member got the job done. He proved to be very knowledgeable and resolved our issue promptly. Honest people! I would use them again.”
SMSolomon M.Upwork · Sep 2025
★★★★★Tracking audit & fix
“Great experience! The freelancer quickly audited and fixed my conversion tracking issues. Communication was smooth, and everything works perfectly now. Highly recommended!”
JjackmoonyFiverr · United States
★★★★★Online marketing
“Another successful contract with Hira, she exceeds expectations and always goes above and beyond! I am blessed to have found her.”
UCUpwork clientUpwork · Jul 2026
★★★★★E-commerce tracking
“Great experience with Hira on e-commerce tracking. Everything was set up accurately, and tracking is working perfectly. Highly recommended!”
JjazcjklopiFiverr · United States
★★★★★Google Ads optimization
“repaired and optimized my google ads campaign, good work”
CSChristoph S.Upwork · Nov 2025
How it works
See what happens after someone clicks your ad
Pick a service to see a simple example of what your customer sees and what gets tracked.
Live demo · Google Ads
What your customer sees on Google, and what you get back
Someone searches for your service, sees your ad and taps call. That call is counted as a real conversion, so Google learns to find more people like them.
- 1Your ad shows on Google SearchOnly for high-intent searches in your service area.
- 2The customer calls or sends the formStraight from the ad or from your landing page.
- 3The lead is counted as a conversionCalls of 60 seconds or more and form leads are sent back to Google Ads.
Example preview
Live demo · Meta Ads
What your customer sees on Facebook & Instagram
Your ad appears in the feed or Stories, an instant form opens with their details filled in, and the lead reaches you and Meta at the same time.
- 1Your ad appears in the feedShown to people in your area who match your ideal customer.
- 2They send the instant formName and phone are pre-filled, so it takes a few seconds.
- 3The lead is sent through Pixel + Conversions APIDeduplicated, so each lead is counted once and Meta optimises for quality.
Example preview
Live demo · Tracking
Every visitor action, recorded as it happens
This live feed shows the events your website sends to GA4, Google Ads and Meta. Clear data like this is what lets the ad platforms bring you better leads.
- 1page_view and scrollWhat visitors look at and how far they read.
- 2click_cta and form_startWho is showing real buying intent.
- 3generate_leadThe lead itself, with an event ID so it is never counted twice.
Example preview
Top Rated PlusUpwork freelancer
100%Job Success Score
100+Clients served
Level 1Fiverr seller
01
Google Ads Setup & Management
Complete A–Z Google Ads setup and ongoing management for specialized service businesses.
02
Meta Ads Setup & Management
Facebook & Instagram lead-generation campaigns for specialized service businesses with audience research, creative testing, Pixel/CAPI and retargeting.
03
Conversion Tracking & Web Analytics
GA4, GTM, Google Ads conversions, Meta Pixel/CAPI, server-side tracking, CMS tracking, custom dataLayer and offline conversions for any suitable website.
Proof
Technical tracking across multiple platforms
WordPress • Shopify • Wix • Laravel • Magento • Custom-Built Websites
WordPressShopifyWixLaravelMagentoCustom-Built Websites
Compare
Which channel does what
| Compare | Google Ads | Meta Ads | Tracking & Analytics |
|---|---|---|---|
| Best for | Catching people already searching for your service | Creating demand in your service area | Making every channel measurable |
| Buyer intent | — | ||
| Speed to first leads | Days to weeks | Days to weeks | Supports both |
| Key formats | Search, Performance Max, call ads | Instant forms, website leads, retargeting | GA4, GTM, CAPI, sGTM, offline imports |
| Start with | Google Ads audit | Meta Ads audit | Tracking audit |
30-second check
Find the right starting point
?
Suggested starting pointAnswer the three questions
You'll get a suggested first step. It's a starting point for the strategy call, not a final plan.
Discuss Your Setup →Next step
Not sure which service you need?
Share your current setup and problem. The first step can be a focused audit before any changes are made.
Pricing
Transparent PPC management pricing
Google Ads and Meta Ads packages start from $199/month, with higher tiers for growing and higher-complexity accounts.
StandardGoogle Ads
Best for growing businesses needing setup + ongoing management
- Campaign setup/restructure
- Search + Performance Max campaigns
- Conversion tracking + GA4 setup
- Bi-weekly bid & search term optimization
PremiumGoogle Ads
Best for complex, multi-location or higher-spend accounts
- Advanced account setup/restructure
- Search + Performance Max + suitable lead-focused campaigns
- Weekly optimization & ad testing
- Custom dashboard + GTM setup
BasicMeta Ads
Best for businesses launching or fixing a Meta lead campaign
- 1 Meta campaign setup
- Audience & competitor research
- 2 ad sets / audience tests
- Ad copy + creative direction
StandardMeta Ads
Best for growing local service businesses
- Up to 2 active campaigns
- Audience + competitor + offer research
- Creative & copy testing
- Lead form / website conversion setup
PremiumMeta Ads
Best for multi-location, higher-spend or aggressive lead generation
- Multi-campaign Meta Ads management
- Advanced audience segmentation
- Ongoing creative / copy testing plan
- Meta Pixel + CAPI + event deduplication QA
Conversion tracking in every planFree audit before you chooseCustom quotes for complex accounts
Compare All Plans →