BasicGoogle Ads
Best for businesses that need Google Ads set up properly from the beginning
- Google Ads account & 1 Search campaign setup
- Keyword research & ad copy (RSAs)
- Conversion tracking setup
- Launch QA
Taking new Google Ads, Meta & tracking projects
Top Rated Plus Upwork5 years experience★★★★★ 5-star rated
Level 1 Fiverr
Getting Clicks but Not EnoughCalls or Qualified Leads?
I help specialized service businesses turn ad spend into profitable growth with Google Ads, Meta Ads, and advanced conversion tracking, making every penny count, whether building campaigns from scratch or optimizing underperforming ad accounts. Your growth is my priority.
Top Rated Plus Upwork5 years experience★★★★★ 5-star ratedLevel 1 FiverrTrusted for Google Ads, Meta Ads & advanced conversion trackingTrusted for Google Ads, Meta Ads & advanced conversion tracking
Google AdsSearch+ PMaxMeta AdsLeadsqualifiedGA4CAPIdeduplicatedTag ManagerCallstracked
Hira Google Ads, Meta Ads & Tracking Specialist
Top Rated Plus100%Job Success100+Clients servedLevel 1on Fiverr
Trusted by businesses I’ve worked with
Client video review
5.0/5Patrick W.
Don’t just take my word for it, hear it from a client
- Clear plan from day oneAn audit first, then a setup you can understand.
- Tracking you can trustEvery lead counted once, in GA4, Google Ads and Meta.
- Straight, quick answersSimple updates on what changed and why.
More client reviews
★★★★★Local service Google Ads
“Hira did an excellent job managing our Google Ads for our local service business. She improved our lead quality, reduced wasted spend, and kept us updated throughout the project. Professional, knowledgeable, and easy to work with. Highly recommended!”
NnazitasFiverr · United States
★★★★★Lead form tracking
“Excellent work setting up and fixing our Google Ads lead form tracking. The tracking was checked carefully, the issues were resolved, and now we can measure leads properly. Very professional, reliable, and knowledgeable in Google Ads conversion tracking. Highly recommended.”
AaakilislamFiverr · United States
★★★★★Google Ads setup · Real estate
“Hira set up my Google Ads account for real estate perfectly. She was honest, clear, and trustworthy. I started getting quality leads fast. A true expert.”
MSMD Sohag B.Upwork · Sep 2025
★★★★★Campaign optimization
“It’s been great working with Hira. She went above and beyond. Will definitely work with her again. Highly recommended 🏅”
OKOday K.Upwork · Apr 2026
★★★★★Conversion tracking
“Very professional Google Ads Conversion Tracking setup. Everything is now tracking correctly and I can see accurate leads and conversions. Fast delivery and great communication. Highly recommended 👍”
JjollipaytFiverr · United States
★★★★★Google Ads management
“Phenomenal and one of the best Upwork hires I have had yet, outstanding knowledge and support, I would highly recommend!”
UCUpwork clientUpwork · Jan 2026
★★★★★Local service Google Ads
“Great work on our Google Ads campaign for a local service business! Professional setup, strong keywords, and effective ad copy that generates real leads. Smooth communication and excellent attention to detail. Highly recommended!”
JjeremycantoFiverr · United States
★★★★★Meta Conversions API
“Great seller! The Facebook Conversion API was set up perfectly with accurate tracking and smooth integration. Communication was clear, and the work was delivered on time. Highly recommended for reliable and professional service.”
MmatthewtaylFiverr · United States
★★★★★Google Ads audit
“Hira did a very detailed and honest Google Ads audit that clearly showed where money was being wasted. She identified tracking gaps, keyword issues, and weak campaign structure …”
UCUpwork clientUpwork · Jan 2026
★★★★★Lead form & call tracking
“Great lead form and call tracking setup. It helped us easily track leads and improve conversions. Very useful and accurate. Highly recommended!”
Aasadasad560Fiverr · United States
★★★★★Google Ads setup
“Hira did an excellent job with Google Ads setup and optimization. The campaigns were professionally managed, well-targeted, and delivered great results. Very responsive and knowledgeable.”
Jjonyll123Fiverr · United States
★★★★★Conversion tracking fix
“Excellent experience working with her. She quickly identified and fixed our Google Ads conversion tracking issues with great accuracy. …”
MSMD Sakhawat H.Upwork · Jan 2026
★★★★★Google Ads specialist
“Yeah, Hira is Excellent. Her work gives value for money. She will tell you what to do and what not to do based on her experiences. I highly recommend her.”
UCUpwork clientUpwork · Dec 2025
★★★★★GA4 setup
“Hira is knowledgeable and very professional. She understood my requirements, set up GA4 tracking without any issues, and provided full support. I’m very satisfied with her work and will surely work with her again.”
Jjainsd3Fiverr · United States
★★★★★Google Ads management
“We work together on different things I’d never use anybody else I trust her totally”
Kkarlfreeman642Fiverr · Thailand · Repeat client
★★★★★Shopify GA4 + GTM
“Excellent work on our Shopify tracking! Hira set up GA4 + GTM perfectly, fixed data layer issues, and our purchase events are now 100% accurate. …”
UCUpwork clientUpwork · Aug 2025
★★★★★Google Ads campaign
“Hira and her team member got the job done. He proved to be very knowledgeable and resolved our issue promptly. Honest people! I would use them again.”
SMSolomon M.Upwork · Sep 2025
★★★★★Tracking audit & fix
“Great experience! The freelancer quickly audited and fixed my conversion tracking issues. Communication was smooth, and everything works perfectly now. Highly recommended!”
JjackmoonyFiverr · United States
★★★★★Online marketing
“Another successful contract with Hira, she exceeds expectations and always goes above and beyond! I am blessed to have found her.”
UCUpwork clientUpwork · Jul 2026
★★★★★E-commerce tracking
“Great experience with Hira on e-commerce tracking. Everything was set up accurately, and tracking is working perfectly. Highly recommended!”
JjazcjklopiFiverr · United States
★★★★★Google Ads optimization
“repaired and optimized my google ads campaign, good work”
CSChristoph S.Upwork · Nov 2025
How it works
See what happens after someone clicks your ad
Pick a service to see a simple example of what your customer sees and what gets tracked.
Live demo · Google Ads
What your customer sees on Google, and what you get back
Someone searches for your service, sees your ad and taps call. That call is counted as a real conversion, so Google learns to find more people like them.
- 1Your ad shows on Google SearchOnly for high-intent searches in your service area.
- 2The customer calls or sends the formStraight from the ad or from your landing page.
- 3The lead is counted as a conversionCalls of 60 seconds or more and form leads are sent back to Google Ads.
Example preview
Live demo · Meta Ads
What your customer sees on Facebook & Instagram
Your ad appears in the feed or Stories, an instant form opens with their details filled in, and the lead reaches you and Meta at the same time.
- 1Your ad appears in the feedShown to people in your area who match your ideal customer.
- 2They send the instant formName and phone are pre-filled, so it takes a few seconds.
- 3The lead is sent through Pixel + Conversions APIDeduplicated, so each lead is counted once and Meta optimises for quality.
Example preview
Live demo · Tracking
Every visitor action, recorded as it happens
This live feed shows the events your website sends to GA4, Google Ads and Meta. Clear data like this is what lets the ad platforms bring you better leads.
- 1page_view and scrollWhat visitors look at and how far they read.
- 2click_cta and form_startWho is showing real buying intent.
- 3generate_leadThe lead itself, with an event ID so it is never counted twice.
Example preview
Where your budget leaks
Getting clicks but not enough customers?
Between the ad click and a paying customer, money leaks at four points. Tap each point to see what usually goes wrong and how I fix it.
Leak 1 · The click
Budget spent on the wrong searches
What you notice
Broad keywords and missing negatives show your ads to people looking for DIY tips, jobs or free help.
The usual mistake
Raise the budget and hope more clicks turn into calls.
How I fix it
Tight keywords, negative lists built from real search terms, and accurate location targeting.
ResultSpend goes to people ready to book
Think this is your leak?Get a Free Audit →
1 / 5
Leak 2 · The lead
Cheap leads that never answer
What you notice
Instant forms with autofill bring fake numbers and people who can’t remember filling them in.
The usual mistake
Chase the lowest cost per lead.
How I fix it
Qualifying questions, the right audience and campaigns optimised for leads that become customers.
ResultMore real conversations
Think this is your leak?Get a Free Audit →
2 / 5
Leak 3 · The call
Phone calls you can’t see
What you notice
Most local customers call, but without call tracking nobody knows which ads brought them in.
The usual mistake
Cut ads that “don’t convert” but actually drive calls.
How I fix it
Call tracking connected to Google Ads, GA4 and Meta, so every call is credited to the right ad.
ResultEvery call tied to its source
Think this is your leak?Get a Free Audit →
3 / 5
Leak 4 · The report
Reports you can’t trust
What you notice
Missing, duplicated or blocked conversions make every platform report a different number.
The usual mistake
Guess which campaigns work.
How I fix it
GA4, GTM, Enhanced Conversions and server-side tracking with one clean event map.
ResultDecisions based on real data
Think this is your leak?Get a Free Audit →
4 / 5
Goal
What changes when every leak is fixed
When all four leaks are closed, the same budget brings more of the right customers, and you can see exactly which ads bring them in.
- Leak 1 fixed · The clickSpend goes to people ready to book
- Leak 2 fixed · The leadMore real conversations
- Leak 3 fixed · The callEvery call tied to its source
- Leak 4 fixed · The reportDecisions based on real data
The goalPaying customer
Want to find your leaks?Get a Free Audit →
5 / 5
Sound familiar?
Are you facing any of these problems?
Hover a row, or switch to “How it’s fixed”, to see what changes after an audit.
Lead flow: Leaking
✕Ads are spending but calls and forms are lowProblem
✓Campaigns rebuilt around high-intent searches, with every call and form trackedFixed
✕Leads are not qualifiedProblem
✓Targeting, forms and bidding tuned toward enquiries that become jobsFixed
✕You don’t know which campaign generated the leadProblem
✓Every lead attributed to its campaign, keyword and traffic sourceFixed
✕Tracking is missing or inaccurateProblem
✓GA4, GTM, Google Ads and Meta tracking verified end to endFixed
✕Website traffic is not convertingProblem
✓Landing pages and offers matched to each search and audienceFixed
Top Rated PlusUpwork freelancer
100%Job Success Score
100+Clients served
Level 1Fiverr seller
Services
Paid ads for service businesses + advanced tracking for any website
Google Ads and Meta Ads are specialized for service-business lead generation. Tracking and analytics can support virtually any suitable website or business model.
01 / 03
Google Ads Setup & Management for Service Businesses
A–Z setup, tracking, launch, ongoing management and optimization for businesses that depend on calls, forms, bookings and qualified enquiries.
- Search
- PMax
- Call tracking
- Optimization
02 / 03
Meta Ads Management for Service Businesses
Facebook & Instagram lead generation with audience research, creative testing, lead forms, retargeting and Pixel/CAPI.
- Lead forms
- Creative tests
- Retargeting
- Pixel/CAPI
03 / 03
Conversion Tracking & Web Analytics
GA4, GTM, Google Ads tracking, Meta Pixel/CAPI, server-side tracking, CMS tracking, dataLayer and offline conversions.
- GA4
- GTM
- CAPI
- sGTM
- dataLayer
Not sure which service you need?
Not sure what’s actually wrong? Get a free ads & tracking audit
I’ll review your current ads and tracking to identify wasted spend, missing conversions, lead-quality issues and conversion leaks.
Your free audit covers
- ✓Google Ads
- ✓Meta Ads
- ✓GA4/GTM
- ✓Tracking
- ✓Landing-page issues
Pricing
Simple PPC management pricing
Clear monthly packages for Google Ads and Meta Ads. Pick the level that fits your account today and move up when you grow.
StandardGoogle Ads
Best for growing businesses needing setup + ongoing management
- Campaign setup/restructure
- Search + Performance Max campaigns
- Conversion tracking + GA4 setup
- Bi-weekly bid & search term optimization
PremiumGoogle Ads
Best for complex, multi-location or higher-spend accounts
- Advanced account setup/restructure
- Search + Performance Max + suitable lead-focused campaigns
- Weekly optimization & ad testing
- Custom dashboard + GTM setup
BasicMeta Ads
Best for businesses launching or fixing a Meta lead campaign
- 1 Meta campaign setup
- Audience & competitor research
- 2 ad sets / audience tests
- Ad copy + creative direction
StandardMeta Ads
Best for growing local service businesses
- Up to 2 active campaigns
- Audience + competitor + offer research
- Creative & copy testing
- Lead form / website conversion setup
PremiumMeta Ads
Best for multi-location, higher-spend or aggressive lead generation
- Multi-campaign Meta Ads management
- Advanced audience segmentation
- Ongoing creative / copy testing plan
- Meta Pixel + CAPI + event deduplication QA
Conversion tracking in every planFree audit before you chooseCustom quotes for complex accounts
Compare All Plans →Experience
Marketplace-proven experience
UpworkTop Rated PlusUpwork freelancer
Upwork100%Job Success Score
Marketplaces100+Clients served
FiverrLevel 1Fiverr seller
Tracking authority
Tracking for any CMS, platform or custom website
WordPress, Shopify, Wix, Laravel, Magento and custom-built websites, including custom dataLayer, server-side tracking and offline conversions.
- Custom dataLayer specs written with your developer
- Server-side tracking on Stape.io or Google Cloud
- Offline conversions imported from your CRM
Platforms & tools used every day
Google AdsGA4Tag ManagerMeta AdsMeta PixelConversions APIStape.ioSearch Console
Looker StudioWordPressShopifyWixLaravelMagentoConsent Mode v2CRM imports
Specialized industries
Specialized PPC for service businesses
Campaigns, tracking and reporting built around how each industry actually books work.
07
Home & local services
Urgent, local jobs where most customers call first.
- HVAC
- Electrical
- Roofing
- Cleaning
- Window Cleaning
- Junk Removal
- Home Services
Conversions I track
CallsQuote formsBooked jobs
05
Health, beauty & wellness
Appointment businesses that live on a full calendar.
- Healthcare Clinics
- Massage Spa
- Hair Salon
- Barber
- Beauty & Wellness
Conversions I track
Online bookingsCallsWhatsApp
03
Professional & financial
High-value enquiries that close after a consultation.
- Legal
- Financial Services
- Real Estate
Conversions I track
Qualified leadsConsultationsOffline sales
04
B2B & specialist
Long sales cycles where the CRM decides what counts.
- B2B Electronics Recycling
- Oil & Gas
- Mineral Rights
- Events
Conversions I track
B2B leadsCRM importsOffline conversions
Process
From audit to measurable growth
Every account follows the same eight steps, so nothing is launched before tracking works and every decision is based on real data.
- 01Audit
Review your ads, tracking and website to find where budget and leads are lost.
- 02Tracking
GA4, GTM, Enhanced Conversions and CAPI so every call, form and booking is measured.
- 03Research
Keywords, competitors, audiences and service areas that match how your customers buy.
- 04Campaign build
Clear campaign structure, ads, assets and landing-page recommendations.
- 05QA
Every tag, conversion and link tested before a single dollar is spent.
- 06Launch
Go live with controlled budgets and close monitoring in the first days.
- 07Optimization
Search terms, bids, audiences and creatives refined from real conversion data.
- 08Reporting
Plain-English reports on leads, calls and cost per lead, not vanity metrics.
Testimonials
Verified client feedback from Upwork, Fiverr & direct projects
Genuine reviews, grouped by service and labelled with the platform they came from.
★★★★★Google Ads management
“She has literally been a lifesaver for my business... and has continued to exceed my expectations.”
PWPatrick W.Client video reviewDirect
★★★★★Local service Google Ads
“Hira did an excellent job managing our Google Ads for our local service business. She improved our lead quality, reduced wasted spend, and kept us updated throughout the project. Professional, knowledgeable, and easy to work with. Highly recommended!”
NnazitasFiverr · United States
★★★★★Lead form tracking
“Excellent work setting up and fixing our Google Ads lead form tracking. The tracking was checked carefully, the issues were resolved, and now we can measure leads properly. Very professional, reliable, and knowledgeable in Google Ads conversion tracking. Highly recommended.”
AaakilislamFiverr · United States
Free audit
Want me to check your current setup?
I’ll review your ads account, tracking and website, then show you where leads are being lost.
Get My Free Audit →- 01Account structureCampaigns, ad groups and budgets
- 02Search terms & audiencesWhere spend is wasted
- 03Conversion trackingWhat is counted, and what is missed
- 04Landing pagesWhy visitors leave without enquiring
Next step
Ready to find out why your ads aren’t converting?
Send your website and current setup. I’ll help identify where leads are being lost and what should be fixed first.