# hiraadspro.com


## Posts

- [Magento GA4 & Ads Conversion Tracking](https://hiraadspro.com/magento-conversion-tracking/): How to set up GA4, Google Ads and Meta conversion tracking on Magento 2 / Adobe Commerce: the ecommerce dataLayer, purchase events, server-side options and testing.
- [Laravel Google Ads & Meta Conversion Tracking](https://hiraadspro.com/laravel-conversion-tracking/): How to add Google Ads and Meta conversion tracking to a Laravel application: GTM in Blade, pushing dataLayer events after redirects, server-side Conversions API calls and deduplication.
- [Wix Conversion Tracking Setup Guide](https://hiraadspro.com/wix-conversion-tracking/): How to set up conversion tracking on Wix: Marketing Integrations for GA4, Google Ads, Meta Pixel and GTM, tracking forms and bookings, and the limits to know about.
- [Shopify Conversion Tracking for Google Ads & Meta](https://hiraadspro.com/shopify-conversion-tracking/): How to set up Shopify conversion tracking for Google Ads and Meta: the official apps, customer events and custom pixels, checkout tracking, Conversions API and avoiding double counting.
- [WordPress Conversion Tracking Guide](https://hiraadspro.com/wordpress-conversion-tracking/): How to set up conversion tracking on WordPress: installing GTM, tracking form plugins correctly, WooCommerce purchases, Google Ads and Meta, and avoiding duplicate tags.
- [Enhanced Conversions for Leads: Setup & Common Issues](https://hiraadspro.com/enhanced-conversions-leads/): What Google Ads enhanced conversions for leads are, how they work with hashed first-party data, how to set them up and the issues that most often break them.
- [How Meta CAPI Event Deduplication Works](https://hiraadspro.com/meta-capi-deduplication/): How Meta deduplicates events sent by both the Pixel and the Conversions API, using event_name and event_id, plus common mistakes and how to test it.
- [Meta Pixel vs Conversions API (CAPI)](https://hiraadspro.com/meta-pixel-vs-capi/): Meta Pixel vs Conversions API: what each one does, why browser-only tracking misses conversions, and why most advertisers should run both with deduplication.
- [Stape.io Setup for Server-Side GTM](https://hiraadspro.com/stape-server-side-gtm/): Step-by-step outline of setting up server-side Google Tag Manager on Stape.io: creating the container, custom domain, sending GA4 data, Meta CAPI and testing.
- [What Is Server-Side Tracking?](https://hiraadspro.com/server-side-tracking-guide/): What server-side tracking is, how a server-side GTM container works, the benefits and limits, and when a local business or ecommerce site actually needs it.
- [How to Track Calls, Forms, Bookings & WhatsApp Leads](https://hiraadspro.com/track-lead-events/): How to track the four lead actions every local service website should measure: phone calls, form submissions, bookings and WhatsApp clicks, and send them to GA4, Google Ads and Meta.
- [How to Build a dataLayer for a Custom Website](https://hiraadspro.com/custom-website-datalayer/): A developer-friendly guide to building a dataLayer for a custom website: what to push, naming, when to fire events, examples for forms, bookings and ecommerce, and how to test.
- [GA4 + GTM Setup for Lead Generation Websites](https://hiraadspro.com/ga4-gtm-lead-generation/): How to set up GA4 with Google Tag Manager for a lead generation website: the Google tag, key events for forms and calls, useful parameters, testing and reporting.
- [Google Ads Conversion Tracking Setup Guide](https://hiraadspro.com/google-ads-conversion-tracking/): A practical Google Ads conversion tracking setup for lead generation websites: choosing conversion actions, form and call tracking, GTM setup, enhanced conversions and testing.
- [Google Ads vs Meta Ads for Local Lead Generation](https://hiraadspro.com/google-ads-vs-meta-ads/): Google Ads or Meta Ads for local lead generation? How the two channels differ on intent, cost, speed and tracking, and how to decide where to start.
- [How to Improve Meta Ads Lead Quality](https://hiraadspro.com/improve-meta-lead-quality/): Too many junk leads from Facebook and Instagram? Practical fixes for Meta lead quality: form settings, qualifying questions, optimisation events, CRM feedback and follow-up speed.
- [Facebook Lead Ads for Local Service Businesses](https://hiraadspro.com/facebook-lead-ads-local-business/): How local service businesses can use Facebook and Instagram lead ads: instant forms vs website leads, targeting a service area, creative that works, and keeping lead quality high.
- [How Much Should a Local Business Spend on Google Ads?](https://hiraadspro.com/google-ads-budget-local-business/): How to work out a realistic Google Ads budget for a local service business from your target cost per lead, expected conversion rate and local click costs.
- [Why Google Ads Get Clicks but No Leads](https://hiraadspro.com/google-ads-clicks-no-leads/): Getting clicks from Google Ads but no enquiries? The usual causes are search terms, location settings, the landing page and broken tracking. Here is how to check each one.
- [Google Ads for Local Service Businesses: Complete Guide](https://hiraadspro.com/google-ads-local-service-businesses/): How local service businesses can use Google Ads to win calls, bookings and quote requests: campaign structure, keywords, locations, tracking and what to optimise first.

## Pages

- [Case Studies](https://hiraadspro.com/case-studies/)
- [Thank You](https://hiraadspro.com/thank-you/)
- [Book a Call](https://hiraadspro.com/book-a-call/)
- [Meta Ads Pricing](https://hiraadspro.com/pricing/meta-ads-pricing/)
- [Google Ads Pricing](https://hiraadspro.com/pricing/google-ads-pricing/)
- [Pricing](https://hiraadspro.com/pricing/)
- [Contact Us](https://hiraadspro.com/contact/)
- [Testimonials](https://hiraadspro.com/testimonials/)
- [About](https://hiraadspro.com/about/)
- [Blog](https://hiraadspro.com/blog/)
- [Conversion Tracking & Web Analytics](https://hiraadspro.com/conversion-tracking-web-analytics/)
- [Meta Ads](https://hiraadspro.com/meta-ads/)
- [Google Ads](https://hiraadspro.com/google-ads/)
- [Services](https://hiraadspro.com/services/)
- [Home](https://hiraadspro.com/)


[comment]: # (Generated by Hostinger Tools Plugin)